FAQs | The Art of Glenfiddich

THE ART OF GLENFIDDICH

FAQs

Meeting people, speaking with them and learning about them are as important to his practice as drawing and painting are. Togetherness, not loneliness, is at the core of the artist’s work. It might seem surprising, then, that the drawings he first became known for tend to feature solitary, disembodied subjects. In these solo portraits, Makamo’s talent for capturing the emotional intensity and overwhelming sense of hope in his sitters is a matter of expression and movement.

For the artist’s first UK solo exhibition in more than five years, his characters are beginning to congregate. For the first time we are seeing them in situ, as members of a wider community. Alongside solitary, meditative characters, there are groups of laughing schoolchildren, busy street scenes and other displays of togetherness. This brings a new level of detail to Makamo’s world: the spaces that they occupy, the clothes that they wear, the company that they keep and the way that they look (or don’t look) at their companions all bring depth and complexity to his characters.

With these new contexts, the emotional intensity of Makamo’s work has not disappeared. Many of the faces in this exhibition - their owners engaged in social activities - contain all the emotional intensity of his early drawings. Momentarily these faces hover above their surroundings, their innermost essences exposed. They are both members of social groups and wider contexts and overwhelmingly individual. They are alone, together.

Meeting people, speaking with them and learning about them are as important to his practice as drawing and painting are. Togetherness, not loneliness, is at the core of the artist’s work. It might seem surprising, then, that the drawings he first became known for tend to feature solitary, disembodied subjects. In these solo portraits, Makamo’s talent for capturing the emotional intensity and overwhelming sense of hope in his sitters is a matter of expression and movement.

For the artist’s first UK solo exhibition in more than five years, his characters are beginning to congregate. For the first time we are seeing them in situ, as members of a wider community. Alongside solitary, meditative characters, there are groups of laughing schoolchildren, busy streets scenes and other displays of togetherness.

togetherness. This brings a new level of detail to Makamo’s world: the spaces that they occupy, the clothes that they wear, the company that they keep and the way that they look (or don’t look) at their companions all bring depth and complexity to his characters.

With these new contexts, the emotional intensity of Makamo’s work has not disappeared. Many of the faces in this exhibition - their owners engaged in social activities - contain all the emotional intensity of his early drawings. Momentarily these faces hover above their surroundings, their innermost essences exposed. They are both members of social groups and wider contexts and overwhelmingly individual. They are alone, together.

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1. What is 'The Art of Glenfiddich'?

Glenfiddich has partnered with Rise Art to launch a category-first experience, uniting whisky and contemporary art through a luxury art rental service that complements its premium collections.

Art lovers can now rent curated artworks by renowned and emerging artists that pair with their whisky purchase from Glenfiddich’s Time Re:Imagined and Grand Series collections

Available exclusively through The Whisky Exchange, the personalised service caters for high-end purchases and accessible rentals for entry-level buyers.

2. Why Glenfiddich partnered with Rise Art?

Rise Art is a pioneer within the art rental market. The business has redefined consumers relationship with art ownership. As an innovator and champion of contemporary art, Glenfiddich wanted to create a category first and create a moment of value for its consumers, with a likeminded partner.

3. Who is eligible for this promotion?

This promotion is open only to residents of England, Scotland, and Wales who purchase select bottles of Glenfiddich whisky fromDecember 3, 2024 to February 28, 2025, or while voucher stocks last. Promotion Voucher stocks are subject to availability, there are 369 rentals available in total.

4. Which Glenfiddich bottles qualify for the promotion?

The following Glenfiddich bottles are included in the promotion:

Glenfiddich 21 Year Old Gran Reserva
Glenfiddich 23 Year Old Grand Cru
Glenfiddich 26 Year Old Grande Couronne
Glenfiddich 29 Year Old Grand Yozakura
Glenfiddich 31 Year Old Grand Château
Glenfiddich 30 Year Old Suspended Time
Glenfiddich 40 Year Old Cumulative Time
Glenfiddich 50 Year Old Simultaneous Time

5. What do I get with the promotion?

Each qualifying bottle of Glenfiddich comes with a voucher for an artwork rental from a curated collection on Rise Art. The specific benefits of your voucher will depend on the bottle you purchase (see Tier System below).

6. WWhat do I do if I can’t see the whisky I want in The Whisky Exchange Store or on TheWhiskyExchange.com?

Please speak with a member of staff in store or call 020 8838 9388 who will be able to order the bottle for you.

7. What is the Tier System?

The Tier System determines the rental duration and any additional services included with your voucher. Here is a breakdown:

Grand Series:
- Glenfiddich 21 Year Old Gran Reserva & Glenfiddich 23 Year Old Grand Cru: 1 month rental (no additional services)
- Glenfiddich 26 Year Old Grande Couronne: 1 month rental (no additional services)
- Glenfiddich 29 Year Old Grand Yozakura & Glenfiddich 31 Year Old Grand Château: 1 month rental (no additional services)
Time Reimagined Series:
- Glenfiddich 30 Year Old Suspended Time: 1 month rental + complimentary art advisory session
- Glenfiddich 40 Year Old Cumulative Time: 3 month rental + art advisory session, premium delivery, and pack & return service
- Glenfiddich 50 Year Old Simultaneous Time: 3 month rental + art advisory session, premium delivery, white glove installation, and pack & return service

8. How do I get a voucher?

You'll receive a voucher with your purchase of an eligible bottle of whisky (see list above).

9. How do I redeem my voucher?

To redeem your voucher, visit www.theartofglenfiddich.com and find the artwork collection corresponding to the bottle you purchased. Browse the available artwork and once you’ve made your selection, add the artwork to your basket and proceed to checkout.

In order to complete the checkout process, you will need to do the following:

Supply your shipping details
Add your credit card information
Agree to the Artwork Rental Agreement
Enter your unique redemption code as printed on your voucher

10. Can I increase the Tier of artwork available to me with supplementary funds?

No, the artwork shared within your tier is the only artwork available to you as part of the promotion.

11. What happens if I don't like any of the artworks available to me?

We’re confident that there will be something to suit all tastes within each tiered curation. However, if there is an artist within your tier which is no longer available, please get in touch with Rise Art directly.

12. Can I checkout without my voucher?

No, you'll need your voucher and its unique code in order to unlock your art rental.

13. How do I verify my voucher code?

Ensure your code begins with "GF" followed by a sequence unique to your bottle. See below the start codes per bottle.

14. Why am I being asked for my card details at the checkout?

At checkout, Rise Art will ask for a nominal payment of £1, this is to facilitate rental renewals or against any damage to the artwork during the rental period.

15. What is the Rental Agreement?

You'll need to agree to the standard Rise Art Rental Agreement when redeeming your voucher. The Rental Agreement ensures that you will take care of and not bring any intentional harm to the rented artwork during the time it’s in your possession.

16. What happens if the artwork gets damaged?

A damage liability waiver is included during the rental period, reducing your liability in case of accidental damage or theft to a maximum of 10% of the artwork's retail value or £100 (whichever is greater).

17. When is the redemption deadline?

All vouchers must be redeemed by February 28, 2025.

18. What happens if I miss the redemption deadline?

If you miss the redemption deadline, you can still contact Rise Art to receive a credit towards any purchase or rental on their platform. The credit amount will be based on your voucher tier and will expire on June 1st, 2025.

19. Is shipping free?

Yes, shipping is free of charge.

20. Where will you ship?

Rise Art will deliver your artwork to a valid physical address within England, Scotland, and Wales (PO boxes are not accepted).

21. Can I purchase the artwork I rent?

Yes, you can purchase the artwork at any stage during your rental period.

Rise Art will credit 100% of the first month’s rental fee if purchased within the first 30 days, or 50% of all rental fees paid for any purchase made thereafter.

The final purchase price will include any framing costs, and the credit does not include additional fees such as the damage waiver.

22. Can I renew my rental?

Yes, you can renew your rental at the end of the initial period. The rental agreement terms will apply, and your card will be automatically charged each month until you cancel.

23. What happens if I lose my voucher?

Lost or stolen vouchers cannot be replaced.

For more information, please refer to the full promotion Terms and Conditions.

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This content is intended only for people who are of legal purchase age in their country. Do not forward to minors.

TIME RE:IMAGINED COLLECTION